Have you ever heard of product description writing jobs or seen job advertisements for them on-line? We’re digging into every thing it’s essential to know!
Procuring on-line has been in style since e-commerce shops have been first launched. Nevertheless, e-commerce purchasing is rising steadily, with whole on-line retail gross sales rising by 8.6% in simply the primary quarter of this 12 months.
With extra eyes on on-line merchandise and shops, the demand for compelling product descriptions has by no means been larger. For freelance writers, this rising want can function a worthwhile alternative to choose up extra work and even launch a sustainable profession from dwelling.
Sadly, there was some misinformation surrounding writing product descriptions, so it’s necessary to keep away from pretend alternatives and very low-paying work. Should you’re enthusiastic about including ‘product descriptions’ to your checklist of writing providers, listed here are some important suggestions that can assist you get began, in addition to what to be careful for.
What Are Product Description Writing Jobs?
Merely put, product description writing entails creating written content material that describes a product. Relying on the product and enterprise wants, these descriptions can vary from just a few sentences to a number of paragraphs. As a necessary a part of an e-commerce web site, corporations usually outsource this activity for distinctive content material to freelance writers and copywriters.
The Position of Product Descriptions
Product descriptions are greater than only a checklist of options and specs; they’re highly effective gross sales instruments. When written successfully, they’ll spotlight a product’s advantages, tackle potential buyer considerations, and in the end drive patrons to buy and improve the conversion fee.
To not point out, well-crafted product descriptions can increase gross sales amongst web shoppers, which is important to maintain companies afloat.
Search engine optimization Advantages
Product descriptions additionally contribute to an internet site’s search engine marketing (Search engine optimization) efforts. By naturally incorporating related key phrases and phrases, writers may help enhance a product’s visibility on engines like google. This elevated visibility can result in larger natural visitors and, sure, extra gross sales.
Find out how to Change into a Product Description Author (Abilities You Want)
As with all writing job, product description writers must have wonderful writing expertise and a strong understanding of grammar, spelling, and punctuation. Begin by visiting product pages in your favourite on-line shops.
See how detailed the product descriptions are and that the outline is evident and solutions widespread questions. Additionally, make a remark of any descriptions you see which are imprecise or don’t do a great job of promoting the product options, and notice why that’s.
Past that, listed here are some important expertise for fulfillment on this function:
- Copywriting: The power to jot down persuasive and fascinating content material is essential for driving gross sales.
- Analysis and storytelling: Efficient product descriptions require analysis on the product’s options, advantages, and target market. Storytelling strategies may also assist make the outline extra compelling.
- Search engine optimization information: To extend a product’s visibility, description writers ought to be accustomed to Search engine optimization finest practices and key phrase analysis and utilization.
- Consideration to element: Proofreading and enhancing are important for producing error-free, high-quality descriptions.
- Time administration: Freelance writers usually juggle a number of tasks with tight deadlines, so the power to handle time effectively is essential.
How A lot Does Writing Product Descriptions Pay?
The pay fee for product description writing jobs can fluctuate considerably. Some corporations supply a flat charge per challenge, whereas others could pay per phrase or per hour. On common, writers can count on to earn wherever from $10-$50 per hour for these alternatives. Skilled and expert writers might be able to negotiate larger charges, however ZipRecruiter lists the common pay for product description writing round $38 per hour.
Who Hires Product Description Writers?
Probably the greatest locations to search out product description writing jobs is thru freelance job marketplaces reminiscent of Upwork, Fiverr, and Freelancer.
On Upwork, individuals appear to be hiring product description writers for $10 to $12 per hour on common. With Fiverr, although, you possibly can set your personal charges, and lots of sellers cost $50 to $100 to finish duties reminiscent of:
- Writing Shopify and Amazon product listings
- Optimizing listings for Search engine optimization
- Area of interest product descriptions
Personal corporations have a tendency to rent copywriters to deal with product descriptions and different writing duties for advertising and marketing functions. These roles are sometimes distant or hybrid, and you’ll arrange a job alert on LinkedIn and different job search websites to search out new jobs on this space.
Another choice is to think about content material writing providers that rent freelance group members to jot down for his or her shoppers. That is usually a versatile work-from-home alternative the place you possibly can apply to hitch the corporate’s community of freelancers.
In flip, they are going to present constant work alternatives and deal with all of the consumer interactions so that you don’t need to seek for work or spend time advertising and marketing your providers. A few of the finest choices for content material writing providers to hitch in the event you’re in search of expertise embody:
- Compose.ly – Pays $0.10 – $015 per phrase
- Scripted – Pays round $0.05 – $0.10 per phrase
- Verbilo – Pay begins at $11.50 per 300 phrases
Are Product Description Writing Jobs Legit?
The brief reply is sure; product description writing jobs are official. Nevertheless, like several work alternative, all of it is dependent upon who’s promoting the place and whether or not the necessities and compensation appear official and honest.
Scams are sadly prevalent, and recognizing the warning indicators is essential for any freelancer. Some widespread purple flags embody:
- Upfront fee necessities: Authentic shoppers sometimes don’t ask for cash earlier than providing work. Should you’re freelancing, you can even ask the consumer to pay 50% of your charge upfront to keep away from a rip-off. Safe platforms like Fiverr and Upwork can safely vet shoppers and make sure you receives a commission.
- Unrealistic guarantees: Be cautious of job postings that assure terribly excessive pay for minimal effort. If it sounds too good to be true, it in all probability is.
- Lack of contact info: Authentic shoppers normally present detailed contact info and are keen to speak through electronic mail or telephone. Additionally, examine to see that the corporate has an inventory on the BBB and third-party evaluations from websites like Glassdoor and TrustPilot.
- Poorly constructed job postings: Scammers usually use generic or poorly written job descriptions.
Suggestions For Maximizing Your Earnings
Take a Copywriting Course
Copywriting is a specialised talent that focuses on writing persuasive and compelling content material. Taking a course or attending workshops can enhance your copywriting expertise, making you extra worthwhile to shoppers and doubtlessly rising your revenue.
As a copywriter, you possibly can supply providers reminiscent of writing participating headlines, drafting electronic mail and advertising and marketing campaigns, and writing Search engine optimization-friendly product descriptions.
Be a part of LinkedIn
LinkedIn is a worthwhile software for freelance product description writers to attach with potential shoppers. Use the platform to showcase your expertise, expertise, and portfolio and attain out to corporations or people who could also be in want of fine product descriptions.
Provide Further Providers
Think about increasing your providers past simply product description writing. You possibly can supply add-ons like Search engine optimization optimization, product pictures, and even in-depth gross sales copy. For instance, in the event you write product descriptions for somebody’s Shopify retailer, you can even see in the event that they’d be enthusiastic about hiring you to jot down the gross sales copy for his or her new digital product or course as properly.
Negotiate With Purchasers
Don’t be afraid to barter charges with shoppers, particularly you probably have a powerful portfolio and observe document of delivering high-quality work. Analysis trade requirements commonly since they could change over time, and keep on prime of tendencies and finest practices in your area. Should you work on a challenge that does exceptionally properly, you should definitely save that constructive suggestions and even ask the consumer if they could be a reference sooner or later.
Closing Phrases About Product Description Jobs
Product description writing jobs generally is a distinctive approach for writers to receives a commission for content material creation whereas working from dwelling. You don’t want years of expertise or a particular diploma to get began. As a substitute, you simply want a willingness to learn to write an in depth description and clarify a product’s key options.
Whether or not you’re in search of distant work within the copywriting area or some freelance assignments that you are able to do flexibly, writing brief product descriptions may change into a daily alternative, given what number of e-commerce shops and companies there are that want this service.